We help sales managers increase outbound response rates.

Online training that gives you the playbook to help your team stand out and book more meetings.


“We’ve got about 40 new meetings out of the training you provided.”

Chris Murray, CEO at Oomph Inc.

Select Accounts

First for a reason. Selecting accounts gives you the rare opportunity to be strategic. Who are your best clients? What do they have in common? Can you clone them?

Build Lists

Identify your target customers. Segment them so your message will be more relevant. Get “clean” contact details such as direct dials and valid email addresses so reps don’t get bogged down with bounces or bad numbers.


Learn how to create messaging the causes your prospects to respond. Use direct mail, cold email, texting, cold calls, video voicemails and more to generate awareness.  Setup the right cadence.


Get the right people on the phone. Learn how to chat with them. Determine if they’re a fit.  Pass them seamlessly to an Account Executive.  Make sure they show up for the meeting.


“SalesDNA singlehandedly transformed the way we do sales. I sat down with Josh for an hour, and afterwards I completely changed the way we demo our product. I saw results immediately. That one hour meeting has directly resulted in sales we previously would not have closed.”

Clair LewCEO, Know Your Company

“Just got off the phone with a prospect who I met at a tradeshow-type event 2 weeks ago. At the event, I used your prospecting approach. We had a great discovery call — coupled with a demo that was personalized to her needs and we won the business. I want to thank you for helping me “arrive” as a salesperson.”

Jake BersteinManager of Business Development, Bonfyre

“Thank you for helping me not only to be good at my job as an SDR, but also to have found a career path I think I can enjoy for many years. Thank you for giving me confidence as a salesman, a leader, and a person.”

Sam HurteauAccount Executive, Jellyvision

“We f.... love you! You guys really have made a big difference already in the company and everyone in the company loves you.”

Irina SealsIrina Seals, SVP Global Sales at Remerge

“We’ve got about 40 new meetings out of the training you provided.”

Chris MurrayCEO, Oomph Inc.

“Josh is focused on tangible strategies and outcomes that you can see and measure. ”

Elena ValentineCEO, Skill Scout

“In the couple of conversations that we've had, I've gotten so much value. I especially appreciate that after only one call I have a roadmap of how to proceed, instead of just high-level strategy.”

Ryan GrieveCEO at Growth Steps

“Implemented your techniques and saw double the response rate.”

Sebastian MateiBusiness Development at Reflektion

“I must admit, I was nervous applying your advice to my emails, but I decided "fuck it, I'll give it a try!". Since then, I've set 6 meetings (some good potential in my pipeline), tons of opens, and increased clicks”

Bradley TechowBusiness Development Representative at Reflektion


Are you losing sales because your prospects aren’t responding to your outreach?

When it comes to cold outreach, most businesses are so close to their product or service that they use inside language and say things people don’t understand.  We help you understand what prospects need or want so you can coach your team how to craft outreach in such a way that people respond.

I know how hard it is to create outreach that stands out and have helped many businesses attract a consistent flow of clients.

A decade or so ago, I headed up sales for a SaaS company in Chicago. With no referrals. No network. No funding. And no sales experience.

Needless to say, I had a very steep learning curve in getting my first clients.

I tried just about every outbound strategy under the sun.

Only to realize that most of the information out there was actually terrible or didn’t feel good on my soul.

After A LOT of experimenting I eventually found the things that worked. (Most of which were counter to the advice experts were giving.)

I washed, rinsed and repeated until my system became reliable.

You will: 1.  Learn a proven outreach formula that’s based on why people buy.  2.  You will completely understand how to find out what your prospects do, need, and want, and map what you’re selling into messages that are meaningfully relevant for that person. 3. Craft messages that use a conversational tone, imagery and humor to break through the noise . 4.  See examples of how this formula has been used by other companies to attract business and 5. Apply the framework to your outreach including cold email, cold call, websites, direct mail and even your elevator pitch.  SalesDNA will help you create compelling outreach that stands out, separates yourself from the competition and ultimately grows your business.



Assuming there’s a fit, you’ll at least double your investment over a three month period or pay nothing.

Results for our clients (and for ourselves):

If we’re a fit, each SDR on your team will set 17 qualified meetings per month or your money back.  

What would that mean for your business?

Less worrying? A promotion? A trip to Fiji?

Whatever it is, more meetings tends to solve most problems.


If you’re even the slightest bit curious about increasing cold outreach response rates, setting more meetings or the recipe for the best green smoothie recipe ever, let’s chat.  I’m happy to provide you a few ideas of varying quality you can steal.

I say ‘ideas’… It is of course, a thinly veiled sales pitch. However, I often get enthusiastic and give away great stuff. You should take advantage of this!  Just select a time that works best.